SPEC PIECE: OASIS MASSAGE VALENTINE’S VOUCHER

Client: Oasis Massage is a business that provides a variety of massages to its clients, focused on both therapy and relaxation.

Challenge: Oasis Massage is promoting discount vouchers for Valentine’s Day, focused on an email campaign for people on its mailing list. The goal is to increase both the open rate and click-through rate of these emails.

Solution: To craft engaging subject lines that would result in more recipients opening the emails, and copy that would motivate them to click on the links. All the copy would present the vouchers as a suitable romantic gift for a loved one, involving both individual and couples massages.