SPEC PIECE: MAMAHORA

Client: Mamahora is a company that creates children’s socks depicting fun and wacky designs.

Challenge: To promote their Christmas edition collection with the use of banner ads. The challenge is to overcome ad fatigue and banner blindness with a design and copy that stands out.

Solution: Mamahora has established its brand on distinguishing itself from competitors, positioning themselves from others. So I attempted to inject their zaniness, quirks and color into both text and design.