spec piece: BLEND COLA

Client: Blend Cola is a business whose soft drinks are a concoction of wild and adventurous flavors. These include raspberry-and-banana as well as pineapple-and-mango sodas. They promote themselves as a fresh, risk-taking taste alternative in comparison to their “ordinary” competitors.

Challenge: To create a landing page on their website focused on the release of their latest flavor combination of vanilla-and-chocolate. Blend wants to promote a contest where people can enter and come up with the name for this new drink. Winners will receive $20,000 and a year’s supply of any flavor of their choice.

Solution: I decided that the target audience for the contest should be university students, since they represent the company’s biggest demographic in terms of sales.